The Brief
Coral were looking for a way to get more awareness from their partnership with The Grand National. The objective was to place the bookmaker front of mind for race fans when deciding where to place their bet.
The Detail
We partnered with Ear to The Ground in creating a media stunt that was both random and ridiculous to generate mass media coverage.
The Work
The result was 'The Coral National' a pre-race race with 20 jockeys battling it out on the iconic river Mersey on jet-skis modified to look like horses.
Nearly all the major UK media covered the story as it happened. Images and video complete with spoof commentary was sent out to press and online channels with the footage going viral across all major social media.
What we did
Creative collaboration, video production, photography, staging, social media.
Key Stats
- Press highlights in the Metro, Daily Mirror, ITV, BBC, The Guardian, Liverpool Echo and teh Press Association.
- Final circulation figures across the press - 114,028,906 (OTV)
- Featured on Coral TV across 1,700 retail outlets.
Setting Up
The camera crew getting ready for the action
Jet ski Jockey
A jockey sporting their race shirt
Racing till dusk
Liverpool's majestic waterfront looms in the shadows
Onboard camera crew
Filming in the thick of the action